Yamaha Tops Australian Marine Market Searches Ahead of Summer

Analyzing the Shifts in Australia's Marine Brand Preferences

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As Australia gears up for the summer season, Yamaha has solidified its position as the most-searched marine brand in the country.

According to Retain Media's Q3 2025 Marine Market Brand Consideration Report, Yamaha holds an 8.4% share of search queries, maintaining its lead from the previous quarter.

Sea-Doo has experienced a resurgence, climbing to second place with a 7.6% share. This marks a 5.5% increase from the previous quarter, indicating a renewed interest in personal watercraft as Australians prepare for summer activities.

Mercury Marine holds the third position with a 6.3% share, reflecting a stable presence in the market. The overall data suggests that both operators and consumers are settling into more predictable patterns as the prime boating season approaches.

For potential jet ski buyers, these trends highlight the importance of brand reputation and consumer interest. Understanding market dynamics can aid in making informed decisions about financing options and selecting the right personal watercraft to suit individual needs.

Published:Saturday, 13th Dec 2025
Source: Paige Estritori

Please Note: If this information affects you, seek advice from a licensed professional.

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Yamaha Tops Australian Marine Market Searches Ahead of Summer

Analyzing the Shifts in Australia's Marine Brand Preferences

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